Having worked closely with Cheltenham-based branding agency ASHA on a number of high profile projects, it was rewarding to partner with them once again on this project for the YMCA.

ASHA was responsible for the rebranding of the YMCA in 2014, and this installation was part of the subsequent national rollout of the new branding across its offices.

The project involved complete signage installation across three major YMCA locations: Birmingham, West London and ‘England’ – their headquarters in Charterhouse Square in London.




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