AllSigns Donate All Branding Elements to Help The Hub Launch New Enterprise in Cheltenham

The Sober Parrot, launched by The Nelson Trust, is the latest community enterprise. It is Cheltenham’s first late night entertainment venue with a strictly alcohol-free offer.

The Hub creates space for people to recover from addiction to drugs and alcohol. The majority of the volunteers are people recovering from addiction who are gaining life skills, training and experience to help them return to long term, paid employment. The project gives them the space and support to make sure they are in the best position possible to be successful employees.

AllSigns, working once again with Cheltenham-based design agency ASHA, were given the task of manufacturing all the branding and signage elements for the enterprise. Given the charitable nature of the project, AllSigns made the decision to donate all the branding elements to get this project off the ground. All the external signage elements, including laser cut spray painted acrylic lettering, LED through lighting, window graphics, internal wall coverings and bespokely manufactured branding elements for the internal bar area.

We are incredibly proud to be part of this worthy enterprise and will be keeping a close eye on the venue to witness its growth and success.

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