Wrapping the Johnnie Walker Pop-up Bar to Deliver the Johnnie Walker Experience for the European Leg of The F1 Grand Prix

In 2017 AllSigns were approached by WH Bence with a brief to create and apply visual branding both internally and externally for the Johnnie Walker pop-up bar to be used across multiple Formula 1 European Grand Prix events.

There were enormous challenges for this branding project, with over 300 square metres of UV cured printed wrapping vinyl applied externally and internally along with a halo illuminated, powder coated, built up Johnnie Walker logo installed across the front of the bar.

The successful F1 activation was travelled around Europe for six Grand Prix events: Monaco, Austria, Silverstone, Hungary, Belgium and Italy. As well as two Festivals, one in the UK and one in Spain.

The Johnnie Walker experience will be rolled out for the 2018 season to build on last year’s success.

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