Using Directional Signage to Modernise the Graduate Union at the University of Cambridge

Originally established in 1955, the Graduate Union provides social facilities and refreshments for graduates at the University of Cambridge.

Once again working together with Cheltenham-based designers ASHA, who developed the new branding to illustrate competency and trust, as well as communicating its services.

Interpreting visuals into relevant signage using wooden flush fitting external signs and a double-sided LED illuminated metal hanging sign, both sprayed to their new pantone specific colour palette with vinyl detail applied. AllSigns take great satisfaction assisting ASHA and their team by providing direction with the best manufacturing processes available to achieve this balanced vision of modernisation and heritage.

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